BUSINESS OVERVIEW

• Trading since 2019.
• Revenue generated to date c. £5.66 million (Nov 24).
• Operating from UK based office premises occupied under informal arrangement.
• 4 staff members.
• The company has a strong environmental sustainability ethos and received B Corp Certification in 2024.
• The brand is currently distributed across China (online), Germany (online and select perfumeries) and Norway (circ. 650 retail points), with pilot phase launched in Japan and South Africa in 2025.
• Historic product placement in the UK with Harvey Nichols, Superdrug and Boots.
• Throughout 2024 the company significantly grew its Direct to Consumer Platforms which include its website and Amazon.
• Website conversion rate and repeat customer rate for the period September - December 24, 3.36% and 29.47% respectively. Over 220 customers currently on auto renew subscriptions.
• Tangible assets include stock, cost value c. £314k, retail value £1.7 million. Office equipment etc.
• Intangible assets and intellectual property include associated domain names, web content, Trademarks, customer contact database, Social Media accounts, product formulations etc.

FINANCIAL HIGHLIGHTS

	Year End 31st March 2022 £	Year End 31st March 2023 £	Year End 31st March 2024 £	Apr 24 - Dec 24 £
Turnover	1,571,145	725,136	1,926,108	892,594

IMPORTANT

This briefing sheet contains information supplied by company personnel. LSH provides no warranties or indemnities in respect of such information. All interested parties must rely on their own investigations when reviewing this opportunity.